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Gen-Y and the Connected Consumer
How do you adjust your marketing strategy to cater to the new generation of Connected Consumers? The so-called Millennial Generation is accessing media in non-traditional ways and using new tools to...
View ArticleHow to Reach Millennials
Millennials — that is, persons who reached adulthood sometime close to the year 2000 — represent one of the most sought-after demographics in existence. Research suggests that millennials have an...
View ArticleMarketing to Millennials in 2014
Millennials — that is, persons who reached adulthood sometime close to the year 2000 — represent a demographic that demands specific marketing techniques to effectively engage it. Millennials are far...
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